Chasing the Sun: Over-50s Flock to Relaxed Winter Cruise Getaways

This winter, a growing number of over-50s are embracing the allure of winter sun, with cruises becoming one of the top choices for escaping the cold. With destinations like Barbados, the USA, and the Canary Islands topping the list, new data reveals this demographic is planning their sun-soaked getaways well in advance, booking their Travel Insurance an average of five months ahead. 

With just under half of these travellers managing a heart-related condition, such as high blood pressure or cholesterol, cruising offers a relaxed, accessible way to explore the world. Onboard medical care, easy accessibility, and appropriate  Travel Insurance mean senior cruisers can focus on enjoying their getaway.

Key Data Highlights

• Travel Dates: Dec 1st – Feb 28th
• Top Destinations: Barbados (28%), Canary Islands (20.1%), USA (24.3%), Spain (21.2%), Portugal (21%), Caribbean (8.5%)
• Average Lead Time (the time between booking Travel Insurance and travelling): 142 days
• Health Matters: 45% of over-50s declared heart-related conditions